About us

It began like many others, I have an idea, think I can turn it into a business, then life gets in the way!

In 2012, once my boys had started school, I found I did have more time and that was when, in Geelong, Australia - Project Ten was born.    

Project Ten was my tenth idea, the one that finally made sense. I wanted to create everyday things that strike a perfect balance between style and function. And Project Ten was it, great bags that actually brighten peoples day. 

The oversize tote was my first bag and buoyed by a fantastic response from my loyal customers, I have since added nine new sizes and evolved my fabrication to be made from recycled materials.

We are now a family operation with my husband Marshal joining me in 2023 and it 2024 we moved into our own warehouse/office space with a host of part time helpers that support us each week. 

We have lots of new things we are developing so stay tuned for more... and also thank you. 

Thank you - for every purchase, every ‘like’, every comment, every message.

You know, it really is true, as a small business, every time we receive an order, we definitely do a little happy dance! 

much love, 

Jac & Marsh x 

aka : Chief Bag Lady & Chief Bag Bloke